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What is precision agriculture?
Precision agriculture (also known as digital agriculture, precision ag, or precision farming/agronomics) is the use of information technology for the benefit of farms.
It helps farm owners and managers to better control their farms and run an accurate, more efficient, and profitable business while protecting the environment.
Digital Agriculture is about leveraging the capabilities of advanced technologies such as control systems, sensors, robotics, GPS, drones, etc.
It helps farmers automate some of their processes, gather all the information needed to make the right decisions and enable them to take immediate actions.
Knowledge is power
Dealing with crops and raising livestock holds a great deal of challenges for any grower or pastoral.
When farmers know what they have to attend to first, get important alerts in near real-time, and understand when and how to operate resources around the farm, they are empowered to make decisions that can have a positive effect on the business.
Precision agriculture is all about providing farmers with this knowledge and these types of tools to help them better plan their day, stay informed, have some peace of mind, and optimise their ROI.
“Digital agriculture is widely recognized as the third great revolution of modern agriculture.”
