With family ties and experience on cattle stations, Andrew has merged his rural experience with an extensive career in financial markets to raise capital for significant projects in the agriculture sector. He has invested both his time and capital in helping Farmbot grow.
Leaders in remote water monitoring
Farmbot was established in Sydney in 2014 and is a leading Australian Agtech company. Our Saas Platform gathers data points via our unique IoT device that puts Farmers “in the know” on their water assets with near real time reporting on water levels, trends and alerts anywhere in the world.
Our founders combined knowledge of farming, the IT industry and financial markets in the agriculture sector are core to bringing Farmbot’s vision to life:
Provide farmers with a smart, cost effective and easy to use solution to better manage their most valuable resource – water. The farming experience across our executive team allows us to intimately understand the everyday hardships that farmers are faced with.
That’s why Farmbot’s solutions are designed and built to not only bring innovation and progress into agribusinesses but to also provide farmers with the knowledge they need to better plan their day, save on costs and have the peace of mind they rarely get to have. The company monitors and reports on-farm water ecosystems delivering near real-time reporting on water trends, consumption and alerts.
Get to know the team
Andrew Coppin
Co-Founder / Managing Director
Drawing on his experience as a farmer for 14 years and his specialist technical knowledge, Craig founded Farmbot in 2014 to create smart, cost-effective and easy-to-use water management solutions for farmers. Craig also has over 40 years of experience in the IT industry working across the banking, telco, retail and government sectors.
Craig Hendricks
Co-Founder
Originally from the Latrobe Valley in Victoria, Tess brings a background in event management and customer service to her role as Farmbot's General Manager. Her skills in building lasting customer relationships, streamlining operations, and leadership play a central role in driving Farmbot's growth. For a holiday, Tess loves spending time on friends' properties in regional NSW or exploring WA.
Tess O’Hagan
General Manager
Clinton comes to Farmbot with extensive experience in scaling high growth companies and most recently as the CFO of two ASX listed growth companies. Known for the ability to deliver results, build infrastructure to support growth and motivate teams.
Clinton Lander
Chief Financial Officer
Fabien joined Farmbot after 13 years at the Domain group and more recently as CTO of Insurtech scale-up. He has extensive engineering experience in building for scale, high availability, security and compliance which will help propel Farmbot from start-up to scale-up.
Fabien Ruffin
Chief Technology Officer
With extensive experience in Operations and Production Management, Steve joined us as our Global Production Manager in July 2023. He brings the skills and knowledge to elevate Farmbot’s production both in Australia and the USA. In his spare time, Steve enjoys spending time with his two young daughters and surfing in the Northern Beaches.
Steve Evans
Global Production Manager
With over a decade of experience in mechatronics and field engineering, Esa excels in leading electronics, mechanical, software, and electrical teams on technical hardware and software products. His background spans both startup and R&D environments. In his spare time, Esa enjoys good food and family time.
Esa Attia
Senior R&D Product Manager
Nazia joins with a wealth of experience in product management and data-driven products. She previously worked in a variety of industries including aviation, e-commerce, urban agriculture, and digital identity. Nazia will drive Farmbot product roadmap as we keep improving and expanding our product offering.
Nazia Hafiz
Senior Product Manager
Pascal has a Bachelor of Engineering (Mechatronics, First Class Honours) and a Bachelor of Science (Physics). Pascal works closely with the Farmbot team on product design and is a founding member of Farmbot.
Pascal Hendricks
R&D Manager
Nick Donnelly
Head of Sales & Business Development
With over 15 years of experience in the agricultural, hospitality, publishing and retail industries, Nicole has proven capacity to step into complex roles, identify key stakeholders and work collaboratively to deliver results. Nicole is a strong believer in brand narrative and meaningful customer experiences.
Nicole McCann
Head of Marketing & Communication
Catalina Chaparro Solano is an industrial engineer from Colombia. She moved to Sydney in 2011 to experience life in Australia and loves the challenge of getting Farmbot monitors to all parts of rural Australia.
Catalina Chaparro-Solano
Logistic Manager
Learn more about Farmbot
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